Euclid Avenue Retail

Euclid Avenue is one of the most important streets to Cleveland; it is this city's "Main Street". Not only does Euclid provide a vital modern day connection between the business centers of Downtown and University Circle, it has tremendous symbolic meaning to Clevelanders due to the history and grandeur of the avenue. Because of its importance, Downtown Cleveland Alliance and its partners are fully vested in the rebirth of the street and the corridor that surrounds it.

Over the past 30 years, Euclid Avenue (like many other main streets across America) has gone through a series of hardships that have forced it to re-invent itself. Urban sprawl and the changing retail environment of the surrounding region (mainly due to the expansion of large regional shopping centers) have not only led to the demise of the once bustling department stores on the street, but they changed the type of competitive advantage Downtown holds when it comes to retail. This new environment has forced property owners, developers and economic development organizations to think creatively about how to restore the vitality of the Euclid Corridor.

Euclid Avenue Retail Plan

• The research used to create this plan was very similar in approach to the research used to create E.4^th Street. The new strategy builds on the gaps in the regional retail environment and focuses on the strengths that Downtown Cleveland can use to fill in those gaps for the region. To accomplish this, the strategy involves several districts. To read the full plan, click here. For a brief summary read below:

  Upscale Outlet

  Traditionally, outlet shopping centers have been located far from urban centers. While these locations are still successful in drawing populations from large areas, their lack of entertainment, dining and hotel options prevents them from keeping shoppers for extended stays.  Shoppers want a dynamic mix of shopping and entertainment. Not only does this mix extend the time that shoppers spend shopping, but it extends the amount that shoppers spend, which is very attractive to retailers. Downtown Cleveland's existing mix of entertainment, restaurants, hotels and affordable retail space makes it a perfect location for creating an off-price outlet district. From Public Square to E.9^th, DCA and its partners are working to attract high-end outlet retail investment.

  Home Furnishings District

  Northeast Ohio has a strength in millwork and home furnishing manufacturing, and yet the region has an under saturation in home furnishing retail. Building off that gap, we are working to create a Home Furnishing District between E.9^th and E.12^th. The district will create a concentration of street-level retail stores along Euclid that will feature home furnishing products, custom design services for consumers and new product showrooms where consumers can see new designs and products before they go to mass market. This retail strategy dove-tails perfectly into the next district, the District of Design.